REI In Your Car With Joe McCall
REI In Your Car Podcast is your no-fluff, real-talk, ride-along with Joe McCall — seasoned investor, marketer, and deal-maker. Every episode, you’ll hop in the passenger seat as Joe shares raw, in-the-moment insights about real estate investing, marketing that works, business growth, and the mindset behind financial freedom — all while driving between deals. Whether you’re a new investor or a seasoned pro, these short, unfiltered, “from-the-road” episodes will inspire you, challenge you, and give you practical takeaways you can use right away to grow your business and your freedom.
REI In Your Car With Joe McCall
The Pricing Mistake That Will Kill Your 2026 Deals
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If you want to win in 2026, you can’t play the same pricing game you played before.
In this REI In Your Car episode, I break down exactly how I’m changing my strategy this year—why I’m pricing more aggressively, moving deals faster, and focusing on velocity instead of squeezing every last dollar out of a deal.
I walk you through my real numbers, my marketing plan, and what I’m seeing right now with motivated sellers, buyer demand, and competition. If you’re wholesaling land or houses and want to survive (and thrive) in a shifting market, this matters.
This is my public accountability for 2026—and I want you to ride along with me.
What you’ll learn:
► Why faster deals beat bigger profits in this market
► How I’m adjusting offers based on today’s prices (not last year’s)
► My exact deal targets and minimum profit goals
► Why aggressive pricing upfront beats price drops later
► How fewer competitors actually helps you right now